La primera red social del Reino Unido con 15M de usuarios fue adquirida por ITV por £175M — la tarifa de contacto de £7,50/año la hacía poco atractiva vs Facebook gratuito; ITV vendió por £25M (14% de adquisición) en 2009; cerrada 2012
Cierre silencioso sin anuncio público · Error fatal: Friends Reunited was the UK's first major social network — reuniting school friends. 15M registered users. ITV acquired for £175M ($176M) in 2005. Facebook launched UK 2005, MySpace UK grew. Friends Reunited charged £7.50/year to contact former friends — a fee model that made the service unattractive once Facebook was free. ITV sold Friends Reunited for £25M in 2009 — 14% of acquisition price. The site shut in 2012.
Evaluando solo el perfil de Friends Reunited en su pico —sin conocer el desenlace— el modelo situó Competencia como causa nº1. Causa documentada: Timing de mercado.
Timeline de Eventos Clave
FOUNDING
FUNDING
SHUTDOWN
Full Analysis
Gratis · sin cuenta
Causa documentada
Adquirida £175M. Tarifa contacto £7,50/año vs Facebook gratis.
Lección
“”
Anatomía del fracaso
Tipo de colapso
Silent Shutdown
🐌 LOW
Ciclo hype
Peak
Tipo de moat
Network
Error fatal
Friends Reunited was the UK's first major social network — reuniting school friends. 15M registered users. ITV acquired for £175M ($176M) in 2005. Facebook launched UK 2005, MySpace UK grew. Friends Reunited charged £7.50/year to contact former friends — a fee model that made the service unattractive once Facebook was free. ITV sold Friends Reunited for £25M in 2009 — 14% of acquisition price. The site shut in 2012.