Evaluating only Fast’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
Full Analysis
Free · no account needed
Documented cause
Fast raised $580M for a one-click checkout product. Internal reports cited by TechCrunch revealed the company had approximately $600K in monthly revenue against $10M+ in monthly burn — a 17x revenue-to-burn mismatch. Unable to raise a Series C in the 2022 market, Fast shut down in April 2022. Stripe had already launched Stripe Link (a competing product) and Shopify Payments dominated the checkout space.
Lesson
“$580M raised is not a business. $600K monthly revenue against $10M monthly burn is a company racing toward zero. No amount of capital fixes a 17x revenue-to-burn ratio in a checkout category dominated by Stripe and Shopify.”
Failure anatomy
Collapse type
Silent Shutdown
🐌 LOW
Hype cycle
DTC Boom
Moat type
Hardware
Fatal mistake
No Product Market Fit
Research tags
HardwareDTCSilicon Valley
FAQ
Why did Fast shut down?
Fast, a one-click checkout startup with $580M raised, shut down in April 2022 after reports revealed it had only $600K in monthly revenue against $10M+ in monthly operating costs. Unable to raise a Series C, the company closed.