// UNICORNBURN · FAILURE INTELLIGENCE
Startups that went from founding to failure in the shortest time — ranked by months alive.
// THE INSIGHT
Rabbit collapsed in just 10 months. The fastest failures are almost never fraud — they're timing and product-market fit. Money doesn't extend the clock if the idea is wrong.
| # | Name | Months alive |
|---|---|---|
| 🥇 | Rabbit unit economics | 10m |
| 🥈 | Jiffy unit economics | 12m |
| 🥉 | OlympusDAO founder chaos | 12m |
| #4 | Grow Mobility unit economics | 12m |
| #5 | tbh acquisition gone wrong | 12m |
| #6 | Homejoy 2.0 external shock | 12m |
| #7 | Fei Protocol founder chaos | 12m |
| #8 | Buyk regulation | 12m |
| #9 | OLX Autos LatAm competition | 12m |
| #10 | The Daily | 12m |