Evaluating only Haven’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. Documented cause: No market fit.
Key Events Timeline
FOUNDING
Haven founded in San Francisco to provide real-time ocean freight visibility.
FUNDING
Raises $8 million in seed and Series A funding from logistics-focused VCs.
PIVOT
Attempts pivot toward supply chain analytics after carrier integration failures.
SHUTDOWN
Haven shuts down operations, unable to achieve commercial traction in competitive freight market.
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Documented cause
Haven, a San Francisco-based freight visibility startup backed by $8 million in funding, shut down in early 2017 after failing to scale its ocean freight tracking platform. The company struggled to integrate with legacy shipping carrier systems and could not convince major shippers to pay for real-time container visibility. Co-founder Alex Tonisson departed before closure as the startup burned through runway without achieving product-market fit.
Lesson
“Without carrier data partnerships locked early, freight visibility platforms have no product to sell.”