// startup autopsy
Wellth
Paying seniors to take pills couldn't scale when payers demanded ironclad outcome data.
unit economicsSilent Shutdown
Quiet closure with no public announcement
| Founded | 2014 |
|---|---|
| Closed | 2022 |
| Country | USA |
| Sector | Healthtech |
| Founder | Matthew Loper |
// the model, blind
Evaluating only Wellth’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Matthew Loper founded Wellth in New York, using behavioral economics to improve medication adherence in seniors.
FUNDING
Raised Series A to expand pilots with Medicare Advantage plans and Medicaid managed care organizations.
PIVOT
Pivoted focus toward chronic disease populations after struggling to close large senior-specific payer deals.
SHUTDOWN
Wellth quietly shut down in 2022 after failing to convert pilot programs into sustainable enterprise contracts.