// startup autopsy
Uplevel Security
Gartner Cool Vendor turned silent shutdown after failing to unseat Splunk in mid-market.
competitionSilent Shutdown
Quiet closure with no public announcement
| Founded | 2014 |
|---|---|
| Closed | 2020 |
| Country | USA |
| Sector | Cybersecurity |
| Founder | Liz Maida |
// the model, blind
Evaluating only Uplevel Security’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Liz Maida founded Uplevel Security in New York to build a graph-based threat correlation platform.
PRODUCT LAUNCH
Named Gartner Cool Vendor in Security Operations; raised Series A to accelerate mid-market sales efforts.
PIVOT
Pivoted to managed detection use cases after direct SIEM sales cycles proved too long against Splunk and IBM.
SHUTDOWN
Uplevel Security shut down quietly in 2020 after Series B fundraise failed; team dispersed to larger security firms.