// startup autopsy
Tulerie
The Airbnb for designer clothes met the worst possible moment for renting outfits.
market collapseSudden Collapse
Unexpected shutdown within weeks of a trigger
| Founded | 2018 |
|---|---|
| Closed | 2020 |
| Country | USA |
| Sector | Marketplace |
| Founder | Leah Faye Cooper, Lana Abramovitch |
// the model, blind
Evaluating only Tulerie’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. Documented cause: Market collapse.
Key Events Timeline
FOUNDING
Tulerie launched in New York as a peer-to-peer luxury clothing rental platform.
FUNDING
Raised $1.5M seed round; expanded to 15 US cities and 5,000 listed garments.
REGULATORY ACTION
COVID-19 lockdowns eliminated all social events, zeroing out platform demand overnight.
SHUTDOWN
Tulerie ceased operations without completing Series A; platform shut down permanently.