| Founded | 2018 |
|---|---|
| Closed | 2023 |
| Country | Ireland |
| Sector | Saas |
| Collapse type | Silent Shutdown |
Truata
"Mastercard and dunnhumby's GDPR privacy JV found no market beyond its own parents."
Quiet closure with no public announcement
Key Events Timeline
Truata was a joint venture between Mastercard and dunnhumby, founded in Dublin in 2018 specifically to build GDPR-compliant data anonymization and analytics services.
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