// startup autopsy
Teforia
A premium automated tea infusion device for home users.
marketfitSilent Shutdown
Quiet closure with no public announcement
Key Events Timeline
FOUNDING
Teforia founded by Allen Han and Kris Efland to create a smart tea brewer combining technology with traditional brewing.
FUNDING
Teforia secures $17.1M in 2 funding rounds from 9 investors, building team to 10-50 employees.
SHUTDOWN
Teforia shuts down due to lack of market fit. The $1,000+ tea machine failed to deliver noticeably superior results compared to traditional brewing, and consumers rejected the premium price point.