Evaluating only Restructure.io’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Unit economics.
Key Events Timeline
FOUNDING
Restructure.io founded to automate org design and headcount planning for mid-to-large enterprises.
FUNDING
Raised $6.1M seed from Felicis Ventures and angels to build HRIS-integrated org planning platform.
DOWN ROUND
Series A process failed amid rising rates; only 11 paying enterprise customers with $48K ACV proved insufficient traction.
SHUTDOWN
Co-founders announced shutdown affecting 18 employees after failing to secure growth capital.
Full Analysis
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Documented cause
Restructure.io raised $6.1M in 2019 from Felicis Ventures and angel investors to automate organizational design and headcount planning. The product required deep HRIS integrations, which took 6–9 months per enterprise client. By 2022, the company had only 11 paying customers at an average ACV of $48K. Rising interest rates destroyed SaaS valuations and the Series A process failed in Q4 2022. Co-founders Ana Costa and Mark Yuen announced shutdown in March 2023 with 18 employees affected.
Lesson
“Deep HRIS integration requirements create lethal sales cycles that destroy unit economics before scale is reached.”