// startup autopsy
PostRocket
A publishing optimizer tool for Facebook content.
marketfitSudden Collapse
Unexpected shutdown within weeks of a trigger · Fatal mistake: PostRocket built its entire product around exploiting Facebook's EdgeRank algorithm, leaving it completely vulnerable to any platform-side change.
Key Events Timeline
FOUNDING
PostRocket founded in the USA to help brands optimize Facebook post timing and content for maximum organic reach.
FUNDING
Raised $610K in seed funding to grow the Facebook optimization SaaS platform.
REGULATORY ACTION
Facebook overhauled EdgeRank algorithm, severely undermining PostRocket's core product functionality.
SHUTDOWN
PostRocket closed operations, unable to pivot fast enough after Facebook's algorithm change destroyed its value proposition.