| Founded | 2013 |
|---|---|
| Closed | 2021 |
| Country | USA |
| Sector | Marketplace |
| Collapse type | Silent Shutdown |
| Founder | Rob Fishman, Darren Lachtman |
Niche
"Twitter's first creator bet, quietly killed six years after the $30M acquisition."
Quiet closure with no public announcement
Key Events Timeline
Niche, acquired by Twitter in February 2015 for approximately $30M, was a creator sponsorship marketplace that matched social media influencers with brand deals.
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