Evaluating only LaHaus’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
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Documented cause
LaHaus built a technology-enabled real estate brokerage for Latin America, raising $107M and operating in Colombia and Mexico. In 2022 rising interest rates triggered a real estate market slowdown across the region, significantly reducing transaction volumes. LaHaus laid off 40% of its workforce in 2022 and retrenched to its core Colombian market, abandoning its multi-country expansion.
Lesson
“Real estate transaction businesses are highly correlated with mortgage rates. A 2x increase in rates can reduce transaction volume 40-60%. Build 18 months of reserves for a rate shock scenario before scaling headcount.”
FAQ
What happened to LaHaus?
LaHaus, a Colombian proptech startup with $107M raised, laid off 40% of its workforce in 2022 after rising interest rates caused a real estate market slowdown across Latin America. The company abandoned multi-country expansion and retrenched to Colombia.