// STARTUP COMPARISON
LaHaus vs Badi
LaHaus failed in 2022 due to Unit Economics. Badi failed in 2022 due to Bad Timing. Different causes, different sectors, different eras — but the same simulation outcome.
| METRIC | 🔥 LaHaus | 🔥 Badi |
|---|---|---|
| Sector | Proptech | Proptech |
| Country | Colombia | Spain |
| Founded | 2017 | 2015 |
| Died | 2022 | 2022 |
| Raised | $107M | $30M |
| Peak | $107M raised | $30M raised |
| Primary Cause | Unit Economics | Bad Timing |
// WHY EACH FAILED
🔥 LaHaus
Unit Economics
LaHaus built a technology-enabled real estate brokerage for Latin America, raising $107M and operating in Colombia and Mexico. In 2022 rising interest rates triggered a real estate market slowdown across the region, significantly reducing transaction volumes. LaHaus laid off 40% of its workforce in 2022 and retrenched to its core Colombian market, abandoning its multi-country expansion.
// LESSON
Real estate transaction businesses are highly correlated with mortgage rates. A 2x increase in rates can reduce transaction volume 40-60%. Build 18 months of reserves for a rate shock scenario before scaling headcount.
Real estate transaction businesses are highly correlated with mortgage rates. A 2x increase in rates can reduce transaction volume 40-60%. Build 18 months of reserves for a rate shock scenario before scaling headcount.
🔥 Badi
Bad Timing
Badi built a Tinder-style matching app for room rentals in urban markets (Barcelona, Madrid, London, NYC). The model depended entirely on urban density — young professionals needing affordable shared housing near work. COVID emptied city centers as remote work spread. Demand for urban room rentals collapsed in 2020-2021. By the time urban density recovered, cheaper competitors (Idealista, Fotocasa, SpareRoom) had consolidated the market. Badi shut down its platform in 2022.
// LESSON
Marketplaces that depend on urban density have zero pandemic resilience. Badi needed people in cities and needed them to be price-constrained. Remote work broke both assumptions simultaneously.
Marketplaces that depend on urban density have zero pandemic resilience. Badi needed people in cities and needed them to be price-constrained. Remote work broke both assumptions simultaneously.
// EXPLORE FURTHER