| Founded | 2020 |
|---|---|
| Closed | 2023 |
| Country | USA |
| Sector | Social |
| Collapse type | Silent Shutdown |
Instagram Live Shopping
"A billion users, sub-1% checkout rates — Meta killed Instagram Live Shopping in 3 years."
Quiet closure with no public announcement
Key Events Timeline
Meta launched Instagram Live Shopping in 2020 allowing creators and brands to tag products during livestreams for direct purchase.
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