Evaluating only Gone App’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Market collapse.
Key Events Timeline
FOUNDING
Gone App launched in Metro Manila as an on-demand home services marketplace connecting freelancers to households.
PRODUCT LAUNCH
Expanded service categories to include cleaning, repairs, and beauty; faced quality control and no-show challenges.
REGULATORY ACTION
Philippine ECQ lockdown in March 2020 halted all home visits; bookings dropped to zero within 48 hours.
SHUTDOWN
Startup shut down silently with no public announcement; founder ceased operations and team was dissolved.
Full Analysis
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Documented cause
Gone App was a Manila-based gig economy platform connecting freelancers with on-demand home services, backed by local angel investors. It struggled to achieve reliable service quality in Metro Manila's fragmented informal labor market. The COVID-19 pandemic in March 2020 halted all home service appointments overnight. With minimal runway and no institutional backing, the startup shut down within weeks of the lockdown announcement, unable to pivot to remote services.
Lesson
“Gig platforms dependent on physical presence need a digital fallback or they die on day one of any lockdown.”