// startup autopsy
Mayd
15-minute medicine delivery burned €30M against Germany's pharmacy monopoly laws.
regulationSudden Collapse
Unexpected shutdown within weeks of a trigger
| Founded | 2021 |
|---|---|
| Closed | 2023 |
| Country | Germany |
| Sector | Healthtech |
| Founder | Lukas Pieczonka, Hanno Heintzenberg |
// the model, blind
Evaluating only Mayd’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. Documented cause: Regulation.
Key Events Timeline
FOUNDING
Lukas Pieczonka and Hanno Heintzenberg found Mayd in Berlin targeting 15-minute medicine delivery via dark stores.
FUNDING
Raised €30M Series A from Cherry Ventures and HV Capital; expanded to Munich, Hamburg, and Cologne.
LAYOFF
Significant layoffs and city exits as Series B fundraising stalled and dark store unit economics proved unworkable.
SHUTDOWN
Mayd shut down all operations in November 2023 after failing to close Series B in Germany's tight VC market.