La primera red social del Reino Unido con 15M de usuarios fue adquirida por ITV por £175M — la tarifa de contacto de £7,50/año la hacía poco atractiva vs Facebook gratuito; ITV vendió por £25M (14% de adquisición) en 2009; cerrada 2012
Cierre silencioso sin anuncio público · Error fatal: Friends Reunited was the UK's first major social network — reuniting school friends. 15M registered users. ITV acquired for £175M ($176M) in 2005. Facebook launched UK 2005, MySpace UK grew. Friends Reunited charged £7.50/year to contact former friends — a fee model that made the service unattractive once Facebook was free. ITV sold Friends Reunited for £25M in 2009 — 14% of acquisition price. The site shut in 2012.
Evaluando solo el perfil de Friends Reunited en su pico —sin conocer el desenlace— el modelo situó Adquisición fallida como causa nº1. Causa documentada: Timing de mercado.
Timeline de Eventos Clave
FOUNDING
FUNDING
SHUTDOWN
Full Analysis
Gratis · sin cuenta
Causa documentada
Adquirida £175M. Tarifa contacto £7,50/año vs Facebook gratis.
Lección
“”
Anatomía del fracaso
Tipo de colapso
Silent Shutdown
🐌 LOW
Ciclo hype
Peak
Tipo de moat
Network
Error fatal
Friends Reunited was the UK's first major social network — reuniting school friends. 15M registered users. ITV acquired for £175M ($176M) in 2005. Facebook launched UK 2005, MySpace UK grew. Friends Reunited charged £7.50/year to contact former friends — a fee model that made the service unattractive once Facebook was free. ITV sold Friends Reunited for £25M in 2009 — 14% of acquisition price. The site shut in 2012.