// startup autopsy
Farmwall
Modular vertical farming for restaurants — killed by hardware economics and COVID in 2020.
unit economicsSudden Collapse
Unexpected shutdown within weeks of a trigger
| Founded | 2015 |
|---|---|
| Closed | 2020 |
| Country | Australia |
| Sector | Agriculture |
| Founder | Jordan Mackenzie |
// the model, blind
Evaluating only Farmwall’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Farmwall founded in Sydney to bring modular hydroponic growing walls to hospitality venues.
FUNDING
Raised AUD 2M to manufacture and deploy growing units in Sydney CBD restaurants and hotels.
PIVOT
Expanded to office buildings and schools after restaurant margins proved unsustainable.
SHUTDOWN
COVID-19 lockdowns caused all hospitality clients to cancel; company shut down March 2020.