// startup autopsy

DailyBooth

DailyBooth was an early web photo-sharing service that allowed users to share daily photos.

marketfitgradual_wind_down

Fatal mistake: DailyBooth built daily selfie social — post one photo per day as a visual diary. Raised $4M from Felicis Ventures. 300K daily users. Instagram launched October 2010 with better photo filters and unlimited daily sharing. Instagram grew to 100M users in 2 years. DailyBooth's constrained daily format lost to Instagram's open format. Airbnb acquired DailyBooth team in 2012.

Founded	2009
Closed	2012
Country	USA
Sector	Social

50%

Key Events Timeline

2009

FOUNDING

2010

DOWN ROUND

2012

SHUTDOWN

Full Analysis

Analyst plan

Documented cause

DailyBooth was unable to compete in the crowded photo-sharing space as larger platforms like Instagram and others dominated the market....

Verified lesson

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€10M

Peak valuation

HypeCycle · MoatType · ResearchTags

DailyBooth raised €4M before dailybooth built daily selfie social — post one photo per day as a visual diary. raised $4m from felicis ventures. 300k daily users. instagram launched october 2010 with better photo filters and unlimited daily sharing. instagram grew to 100m users in 2 years. dailybooth's constrained daily format lost to instagram's open format. airbnb acquired dailybooth team in 2012. ended it. See the documented cause, verified lesson and all failure signals.

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