// startup autopsy

Bridj

Bridj provided dynamic bus-sharing routes powered by mobile app technology.

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Fatal mistake: Bridj built data-driven public transit — pop-up bus routes that appeared where commuters actually traveled (not fixed routes). MIT spinout. Raised $11M from venture capital. Kansas City transit authority partnership. Bridj never achieved sufficient route density to be profitable. Difficult to train users on demand-responsive transit behavior. Failed Series B. Shut May 2017.

Founded	2014
Closed	2017
Country	USA
Sector	Mobility

50%

Key Events Timeline

2014

FOUNDING

2015

PRODUCT LAUNCH

2017

SHUTDOWN

Full Analysis

Analyst plan

Documented cause

Bridj collapsed after losing a critical partnership deal with a car company that was essential to its business strategy. The bus-sharing startup could not sustain operations without this key strategic relations...

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Verified lesson

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€27.5M

Peak valuation

HypeCycle · MoatType · ResearchTags

Bridj raised €11M before bridj built data-driven public transit — pop-up bus routes that appeared where commuters actually traveled (not fixed routes). mit spinout. raised $11m from venture capital. kansas city transit authority partnership. bridj never achieved sufficient route density to be profitable. difficult to train users on demand-responsive transit behavior. failed series b. shut may 2017. ended it. See the documented cause, verified lesson and all failure signals.

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