Evaluating only Zankyou’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Market collapse.
Key Events Timeline
FOUNDING
Patrick Casamitjana founds Zankyou in Barcelona as a wedding list and planning platform.
FUNDING
Cumulative funding exceeds €15M; operates in 25 countries with offices in Madrid, Paris, and London.
LAYOFF
CEO Casamitjana cuts 60% of staff across three countries after COVID wipes 18 months of wedding revenue.
BANKRUPTCY
Zankyou files for insolvency in Spain in Q2 2022; international operations in 25 countries cease.
Full Analysis
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Documented cause
Zankyou, a Barcelona-based wedding planning marketplace operating in 25 countries, raised over €15M and grew to 4 million registered couples by 2019. COVID eliminated Spanish weddings for 18 months under strict government restrictions. The company's international model—thin margins in each country—could not absorb the simultaneous multi-market shutdown. CEO Patrick Casamitjana attempted a restructuring in 2021, reducing staff by 60% across offices in Madrid, Paris, and London. Despite the cuts, Zankyou filed for insolvency proceedings in Spain in Q2 2022 and ceased international operations.
Lesson
“International expansion multiplies both upside and existential risk; thin-margin global ops are first to collapse.”