// startup autopsy
Aflore
Colombia's social selling fintech trained 300,000 women to sell financial products — and couldn't turn that into a sustainable business.
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: No Product Market Fit
// the model, blind
Evaluating only Aflore’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: No market fit.
Key Events Timeline
FOUNDING
Aflore founded to democratize financial product distribution through social commerce network of low-income women agents
FUNDING
Series A funding secured to scale distributed sales network across Colombian markets
PIVOT
Shift in commission structure and training program as conversion rates from informal network fall below projections; cost per active agent exceeds lifetime value
LAYOFF
Significant reduction in corporate staff and agent support teams as unit economics deteriorate; 60% of core team let go
SHUTDOWN
Silent shutdown: Aflore ceases operations due to unsustainable unit economics; 300,000 saleswomen agents left without platform or earnings mechanism