// startup autopsy

Wanelo

Descubrimiento de productos social para 11M usuarios — Instagram Shopping y Pinterest Shopping proporcionaron el etiquetado nativo de productos que eliminó la necesidad de una app de compras social separada

competitionSlow Death

Declive de años antes del cierre final · Error fatal: Wanelo (Want, Need, Love) built social product discovery — users could find and save products from any retailer. 11M users at peak. Raised $30M from SV Angel, Felicis, Andreessen. Instagram Shopping (2016) allowed brands to tag products directly. Pinterest Shopping expanded. Conversion rates declined as social shopping went native on larger platforms. Sold to Duluth Trading Company 2019.

Fundada	2012
Cerrada	2019
País	USA
Sector	Ecommerce
Founder	Deena Varshavskaya

Timeline de Eventos Clave

2012

FOUNDING

2014

FUNDING

2016

CRISIS

2019

SHUTDOWN

Full Analysis

Analyst plan

Causa documentada

Wanelo levantó $30M para el descubrimiento de productos social. Instagram Shopping (2016), Pinterest Shopping absorbió el caso de uso....

Lección verificada

“Las aplicaciones de compras sociales deben construir características únicas de comercio social que las plataformas no pu...”

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HypeCycle · MoatType · ResearchTags

Wanelo recaudó €30M antes de que wanelo (want, need, love) built social product discovery — users could find and save products from any retailer. 11m users at peak. raised $30m from sv angel, felicis, andreessen. instagram shopping (2016) allowed brands to tag products directly. pinterest shopping expanded. conversion rates declined as social shopping went native on larger platforms. sold to duluth trading company 2019. lo terminase. Causa documentada, lección verificada y todas las señales.

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Ver todos los planes·Plan Analyst — €149/mes