Readmill
Ganó el Premio de Diseño de Apple por la hermosa lectura social — pero Kindle, iBooks y Google Books eran dueños de la distribución de libros electrónicos; Readmill no podía adquirir libros a través de su aplicación
Error fatal: Readmill built a beautiful ebook reading app with social highlighting — share passages, see what friends highlighted, discuss books. Raised $1.5M from Creandum. Won Apple Design Award. Kindle (Amazon), iBooks (Apple), Google Play Books all dominated ebook distribution. Readmill had no ebook store — users had to import files. Dropbox acquired Readmill in 2014 for the engineering team (acqui-hire). Readmill shut April 2014.