Ganó el Premio de Diseño de Apple por la hermosa lectura social — pero Kindle, iBooks y Google Books eran dueños de la distribución de libros electrónicos; Readmill no podía adquirir libros a través de su aplicación
Error fatal: Readmill built a beautiful ebook reading app with social highlighting — share passages, see what friends highlighted, discuss books. Raised $1.5M from Creandum. Won Apple Design Award. Kindle (Amazon), iBooks (Apple), Google Play Books all dominated ebook distribution. Readmill had no ebook store — users had to import files. Dropbox acquired Readmill in 2014 for the engineering team (acqui-hire). Readmill shut April 2014.
Evaluando solo el perfil de Readmill en su pico —sin conocer el desenlace— el modelo situó Competencia como causa nº1. Causa documentada: Dependencia de plataforma.
Timeline de Eventos Clave
FOUNDING
FUNDING
SHUTDOWN
Full Analysis
Gratis · sin cuenta
Causa documentada
Readmill levantó $1.5M. Ganó el Premio de Diseño de Apple. Amazon/Apple/Google eran dueños de los ecosistemas DRM de libros electrónicos. Readmill no podía vender libros.
Lección
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Anatomía del fracaso
Tipo de colapso
Acqui-hire
📉 MEDIUM
Ciclo hype
social reading platforms 2010-2015
Tipo de moat
Product
Error fatal
Readmill built a beautiful ebook reading app with social highlighting — share passages, see what friends highlighted, discuss books. Raised $1.5M from Creandum. Won Apple Design Award. Kindle (Amazon), iBooks (Apple), Google Play Books all dominated ebook distribution. Readmill had no ebook store — users had to import files. Dropbox acquired Readmill in 2014 for the engineering team (acqui-hire). Readmill shut April 2014.