// startup autopsy

MobilityCO

El ride-sharing de Colombia compitiendo contra Uber (legal desde 2021), InDriver (40%), Cabify (España) y Beat (Daimler) en el mismo mercado de Bogotá

competitionSlow Death

Declive de años antes del cierre final · Error fatal: Colombia ride-sharing: Uber re-entered Colombia legally 2021 (after Supreme Court). InDriver had 40%+ market share in secondary cities. Cabify (Spain-backed) had Bogotá. Beat (Daimler-owned) had Medellín. SDM (Secretaría Distrital de Movilidad) required Plataforma Tecnológica de Transporte authorization (6-month process). New entrant had no geographic differentiation against funded incumbents.

Fundada	2019
Cerrada	2023
País	Colombia
Sector	Mobility

Timeline de Eventos Clave

2019

FOUNDING

2021

CRISIS

2023

SHUTDOWN

Full Analysis

Analyst plan

Causa documentada

MobilityCO construyó ride-sharing en Colombia. Uber legal (2021), InDriver 40% ciudades secundarias, Cabify Bogotá, Beat Medellín. Autorización SDM requerida....

Lección verificada

“La movilidad de Colombia debe especializarse en un modo de transporte que Uber/InDriver/Cabify no sirven (mototaxis en m...”

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HypeCycle · MoatType · ResearchTags

MobilityCO recaudó €6M antes de que colombia ride-sharing: uber re-entered colombia legally 2021 (after supreme court). indriver had 40%+ market share in secondary cities. cabify (spain-backed) had bogotá. beat (daimler-owned) had medellín. sdm (secretaría distrital de movilidad) required plataforma tecnológica de transporte authorization (6-month process). new entrant had no geographic differentiation against funded incumbents. lo terminase. Causa documentada, lección verificada y todas las señales.

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