// startup autopsy
LogisticsMX2
La segunda ola logística de México compitiendo contra Mercado Libre Envíos (60%+ e-commerce), 99minutos y Amazon Logistics en el mismo mercado de Ciudad de México
competitionSlow Death
Declive de años antes del cierre final · Error fatal: Mexico logistics second wave: Mercado Libre Envíos had 60%+ of e-commerce fulfillment. Rappi Turbo had 15-minute last-mile. 99minutos (Mexico City) had 2-hour same-day delivery. DHL Mexico and FedEx covered B2B. Amazon Logistics Mexico expanding. New independent last-mile logistics had no differentiated channel or price advantage.
Timeline de Eventos Clave
FOUNDING
FUNDING
CRISIS
SHUTDOWN