HRTechCO2
Segunda ola de software de RRHH de Colombia compitiendo contra Gregg (15K clientes), Novasoft (8K), Factorial, Keka y LATAM HR todos en el mismo segmento PYME
Declive de años antes del cierre final · Error fatal: Colombia HR software second wave: Gregg (Colombian payroll, 15K clients), Novasoft (Colombian HCM, 8K clients) had legacy market. LATAM HR (Mexico-based, expanded Colombia), Keka (India-backed, LatAm expansion), and Factorial (Barcelona unicorn, Colombia expansion) all entered Colombia simultaneously with larger capital. Colombian HR software market: 8 competitors for 100-500 employee SME segment.