// startup autopsy
FoodTechMX
La startup de alimentos veganos de México que descubrió que la carne asada es una institución cultural, no solo una comida
marketfitSlow Death
Declive de años antes del cierre final · Error fatal: Mexican consumers rejected plant-based protein at 2x price premium; traditional carne asada culture made plant-based positioning culturally difficult; Impossible Foods and Beyond Meat entered Mexico with better distribution
Timeline de Eventos Clave
FOUNDING
FUNDING
MILESTONE
SHUTDOWN