FoodTechCO2

Segunda ola de foodtech de Colombia: Rappi (65%), PedidosYa (25%), iFood ($2.700M) entró en Colombia mientras Siigo y Alegra cubrían la gestión B2B de restaurantes

Declive de años antes del cierre final · Error fatal: Colombia food delivery second wave: Rappi (Colombian unicorn) had 65% of Bogotá delivery. PedidosYa (Delivery Hero) had 25%. Ifood (Brazilian unicorn, $2.7B raised) entered Colombia 2022. Three global platforms with combined $10B+ raised competed for the same market. B2B restaurant management: Siigo (500K clients) had restaurant module. Alegra had 80K restaurants. No independent foodtech commercial gap remained.