// startup autopsy
EcommerceEC
El ecommerce de Ecuador sin la red logística nacional para competir contra Mercado Libre y Servientrega
competitionSlow Death
Declive de años antes del cierre final · Error fatal: Ecuador ecommerce: Mercado Libre had 45% market share; DeUna (Ecuadorian grocery) had logistics; Amazon.com accessible cross-border. Logística last-mile: only Servientrega and Urbano Express had national coverage. EcommerceEC lacked national logistics network for same-day delivery outside Quito and Guayaquil.
Timeline de Eventos Clave
FOUNDING
CRISIS
SHUTDOWN