// startup autopsy
Values of n
Pioneering personal tracking hardware that found a buyer before finding its market
marketfitAcqui-hire
Fatal mistake: Values of n built innovative personal tracking hardware too early for mainstream consumer adoption and without sufficient capital to wait for the market to mature.
Key Events Timeline
FOUNDING
Values of n founded in the USA, developing personal tracking hardware and connected consumer devices ahead of the mainstream IoT wave.
PRODUCT LAUNCH
Launched the Niko personal activity tracker, one of the earliest consumer wearable tracking devices on the market.
FUNDING
Raised $0.51M in funding to continue product development, but struggled to achieve meaningful consumer adoption.
SHUTDOWN
Values of n was acquired, effectively ending independent operations as the team and technology were absorbed by the acquirer.