// startup autopsy
Superthread
Great Product Hunt launch, wrong unit economics — 800 users at $12 ARPU doesn't build a company.
unit economicsSlow Death
Years-long decline before final shutdown
Key Events Timeline
FOUNDING
Tom Ironside founded Superthread in London combining project roadmaps, docs, and threads for product teams.
FUNDING
Raised £3.5M seed round from UK VCs to compete in project management for modern product teams.
PRODUCT LAUNCH
Product Hunt launch received 2,400 upvotes but paid conversion stayed below 4%; ARPU stalled at $12/month.
SHUTDOWN
Shut down in June 2024 with only 800 paying customers; total revenue never covered operational costs.