// startup autopsy

Rewind Me

The startup that couldn't rewind its own fate

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Failed to articulate a differentiated value proposition in an already crowded personal finance market with well-funded incumbents.

Founded	2011
Closed	2013
Country	USA
Sector	Fintech

50%

Key Events Timeline

2011-01-01

FOUNDING

Rewind Me founded in the USA with a vision to help consumers fix financial mistakes.

2012-06-01

FUNDING

Company secures $0.8M in seed funding, its only external capital raise.

2012-12-01

PRODUCT LAUNCH

Product launched but fails to gain significant user adoption in a competitive personal finance market.

2013-06-01

SHUTDOWN

Rewind Me quietly shuts down after exhausting its seed funding with no follow-on investment secured.

Full Analysis

Analyst plan

Documented cause

Rewind Me attempted to offer financial do-over services but failed to achieve product-market fit in a crowded personal finance space. With only $0.8M raised and no follow-on funding after 2012, the company ran ...

out of runway before gaining meaningful traction.

Verified lesson

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€1M

Peak valuation

HypeCycle · MoatType · ResearchTags

Rewind Me raised €0.8M before failed to articulate a differentiated value proposition in an already crowded personal finance market with well-funded incumbents. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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