// startup autopsy

PlanetFeedback

Listening to customers before anyone would pay for it.

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Built a consumer-brand feedback platform during the dot-com era without a scalable revenue model before the 2000 bust destroyed investor confidence.

Founded	1999
Closed	2003
Country	USA
Sector	Consumer

50%

Key Events Timeline

1999-01-01

FOUNDING

PlanetFeedback founded to connect consumers with brands through structured feedback.

1999-09-01

FUNDING

Raises $6M to build out platform and expand brand partnerships.

2000-03-01

REGULATORY ACTION

Dot-com crash begins, eliminating growth capital and undermining advertiser confidence.

2003-01-01

SHUTDOWN

PlanetFeedback quietly shuts down after failing to monetize through the post-crash downturn.

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PlanetFeedback launched in 1999 as a consumer feedback platform designed to connect customers directly with brands for feedback and complaint resolution. The startup operated during the early internet boom but ...

faced catastrophic headwinds from the dot-com bust of 2000-2001, which decimated venture funding and investor confidence across the tech sector. The company's B2B SaaS business model for brand listeni

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€30M

Peak valuation

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PlanetFeedback raised €6M before built a consumer-brand feedback platform during the dot-com era without a scalable revenue model before the 2000 bust destroyed investor confidence. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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