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// HALL OF FLAME · STARTUP AUTOPSY
Founded2015
Closed2023
CountryChile
SectorConsumer
Total raised$350M
FounderMatías Muchnick

NotCo (2023 crisis)

"AI-powered plant-based food unicorn. $1.5B valuation. Significant layoffs in 2023."

—
RAISED
—
EMPLOYEES
96
MONTHS
unit economics
🔥 Hall of Flame 60%🏆 Hall of Fame 40%

NotCo, Chile's first and most prominent foodtech unicorn, used AI to create plant-based versions of animal products.

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More Consumer →More from Chile →More unit economics failures →Raised: $350M
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