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Mailbox

A sleek email app that made inboxes faster, lighter, and mobile-friendly with AI-powered sorting and smart gestures.

acquisition gone wrongAcqui-hire

Founded	2013
Closed	2015
Country	USA
Sector	Saas

50%

Key Events Timeline

2013-01

LAUNCH

Mailbox launches and quickly gains over 1 million trial registrations, demonstrating strong product-market fit.

2013-02

ACQUISITION

One month after launch, Dropbox acquires Mailbox, citing it as a great addition to their collaborative products.

2015-03

SHUTDOWN

Mailbox shuts down after a couple of years under Dropbox ownership, as Dropbox could not find a way to integrate it into their main product.

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Documented cause

Mailbox was acquired by Dropbox one month after launch, but Dropbox could not find a way to integrate it into their main product and concept. The fundamental problem was that email management apps, like calenda...

r apps, struggle to monetize because users are unwilling to pay for such services. The acquisition did not solve Mailbox's core business model problem, and the product was eventually shut down.

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HypeCycle · MoatType · ResearchTags

Mailbox raised €5M and still failed. See the documented cause, verified lesson and all metrics.

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Key Events Timeline

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