// startup autopsy
Look.io
Mobile live chat swallowed by the enterprise cloud giant.
acquisition gone wrongAcqui-hire
Fatal mistake: Built a standalone mobile live chat product in a niche that enterprise giants were actively acquiring, leaving no path to independent scale once acquired.
| Founded | 2011 |
|---|---|
| Closed | 2013 |
| Country | USA |
| Sector | Developer tools |
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Key Events Timeline
FOUNDING
Look.io founded to deliver in-app live chat and engagement tools for mobile apps.
FUNDING
Look.io secures funding to grow its mobile customer engagement platform and expand sales.
PRODUCT LAUNCH
Full product launch of in-app live chat SDK targeting mobile-first B2B software companies.
SHUTDOWN
Look.io acquired by Oracle and absorbed into its customer experience cloud, ending its independent operation.