// startup autopsy
Lemon
A video game developer that created voxel-based 3D shooters for Sega Saturn and PC.
platform dependencyfast_collapse
Fatal mistake: Lemon failed to establish a clear revenue model before better-funded competitors dominated the digital wallet space.
Key Events Timeline
FOUNDING
Lemon founded in the USA, targeting digital wallet and receipt management for consumers.
FUNDING
Lemon raises $8M in funding to accelerate product development and user acquisition.
PRODUCT LAUNCH
Lemon launches updated digital wallet app with receipt scanning and card storage features.
ACQUISITION ATTEMPT
LifeLock approaches Lemon for acquisition as the startup struggles to grow revenue.
SHUTDOWN
Lemon acquired by LifeLock in acqui-hire; product discontinued and team absorbed into LifeLock.
LAYOFF
Laid off 100 employees (38% of workforce) (Series A)