// startup autopsy
La Nevera Roja
Spain leading food delivery marketplace was acquired by Rocket Internet for 80M EUR — which then discovered growth was built on unsustainable discounts, not organic demand
unit economicsAcqui-kill
Fatal mistake: Business Model
| Founded | 2011 |
|---|---|
| Closed | 2016 |
| Country | Spain |
| Sector | Marketplace |
50%
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