// startup autopsy
FOBO
Fear of better options killed this marketplace before it could scale
marketfitAcqui-hire
Fatal mistake: FOBO failed to solve the marketplace liquidity problem with only $1.6M, unable to reach critical mass on either supply or demand side.
| Founded | 2012 |
|---|---|
| Closed | 2015 |
| Country | USA |
| Sector | Marketplace |
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Key Events Timeline
FOUNDING
FOBO founded in the USA as a peer-to-peer marketplace platform.
FUNDING
FOBO raises $1.6M to build out its marketplace and grow user base.
PRODUCT LAUNCH
FOBO expands marketplace features but struggles to achieve two-sided liquidity.
ACQUISITION ATTEMPT
FOBO is acquired in an acqui-hire deal as marketplace growth stalls.
SHUTDOWN
FOBO's marketplace ceases operations following the acquisition of its team.