// startup autopsy

Eyeona

Watching prices so you don't have to — until no one watched back.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Eyeona entered a saturated price-tracking space without a defensible distribution channel or unique data advantage to differentiate from free browser extensions.

Founded	2011
Closed	2013
Country	USA
Sector	Consumer

50%

Key Events Timeline

2011-01-01

FOUNDING

Eyeona founded in the USA with a vision to democratize price tracking for everyday consumers via a SaaS platform.

2011-06-01

FUNDING

Eyeona raises $2M in seed funding to develop its price-tracking product and grow its user base.

2012-08-01

PRODUCT LAUNCH

Eyeona launches its consumer-facing price alert platform, competing directly with free browser extensions already widely adopted.

2013-06-01

SHUTDOWN

Eyeona ceases operations after failing to monetize its user base and running out of seed capital with no follow-on funding secured.

Full Analysis

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Documented cause

Eyeona operated as a price-tracking SaaS product targeting consumers through browser-based price comparison tools. The startup failed to achieve product-market fit despite securing $2M in seed funding. Key chal...

lenges included severe user retention issues and an inability to establish viable monetization mechanisms. The competitive landscape for browser-based price comparison tools proved highly saturated, m

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€5M

Peak valuation

HypeCycle · MoatType · ResearchTags

Eyeona raised €2M before eyeona entered a saturated price-tracking space without a defensible distribution channel or unique data advantage to differentiate from free browser extensions. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

Documented cause

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