// startup autopsy
ePropertyData
Property data analytics crushed by the housing collapse
external shockFire Sale
Distressed acquisition below last-round valuation · Fatal mistake: Built a real estate data SaaS with no revenue diversification outside the US housing market, leaving the company fully exposed to the 2008 mortgage crisis.
Key Events Timeline
FOUNDING
ePropertyData founded in the USA to build real estate data analytics and reporting tools for property professionals.
PRODUCT LAUNCH
Expanded data platform launched targeting mortgage lenders and real estate agencies at the peak of the US housing market.
FUNDING
Last funding activity recorded amid the unfolding financial crisis; client revenues collapsed as housing market froze.
REGULATORY ACTION
US housing market regulatory fallout and bank failures eliminated the majority of ePropertyData's client base virtually overnight.
SHUTDOWN
ePropertyData acquired in distressed conditions, effectively ending operations as an independent company after the housing collapse.