// startup autopsy
Consumer Agent Portal (CAP)
Insurance marketplace that couldn't balance supply and demand
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: CAP spent heavily acquiring consumers without securing a critical mass of quality insurance agents willing to pay for leads, creating an unbalanced marketplace.
| Founded | 2011 |
|---|---|
| Closed | 2015 |
| Country | USA |
| Sector | Marketplace |
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Key Events Timeline
FOUNDING
Consumer Agent Portal founded to build a marketplace connecting insurance consumers with agents.
FUNDING
Early funding rounds secured; platform launches in beta targeting major US insurance markets.
FUNDING
Final funding round brings total to $40.6M; company expands agent network and consumer marketing.
LAYOFF
Growth metrics plateau; agent adoption lags consumer acquisition, breaking marketplace balance.
SHUTDOWN
CAP quietly shuts down after failing to achieve viable marketplace liquidity despite $40.6M raised.