// startup autopsy

CellMax

A mobile software pioneer that ran out of signal before smartphones arrived.

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Built mobile software solutions for pre-smartphone feature phone platforms that became obsolete almost immediately after the iPhone launch.

Founded	2003
Closed	2007
Country	Israel
Sector	Consumer

50%

Key Events Timeline

2003-01-01

FOUNDING

CellMax founded in Israel to develop mobile software solutions for feature phones and enterprise mobile clients.

2005-03-01

FUNDING

Secured seed and early-stage funding rounds totaling approximately $2M to build and commercialize mobile software.

2006-06-01

PRODUCT LAUNCH

Released updated mobile software platform targeting enterprise customers; last funding round closed.

2007-06-01

SHUTDOWN

CellMax ceased operations quietly, unable to generate sufficient revenue or raise additional capital in the rapidly changing mobile landscape.

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Documented cause

CellMax, an Israeli mobile software company, failed to achieve commercial traction in a rapidly fragmenting mobile platform landscape. Founded during the early 2000s mobile era, the company secured only $2 mill...

ion in funding with its last investment recorded in 2006. CellMax's fundamental challenge was its inability to adapt to the seismic shift in the mobile industry—specifically the transition from fragme

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€2.4M

Peak valuation

HypeCycle · MoatType · ResearchTags

CellMax raised €2M before built mobile software solutions for pre-smartphone feature phone platforms that became obsolete almost immediately after the iphone launch. ended it. See the documented cause, verified lesson and all failure signals.

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Key Events Timeline

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