// startup autopsy

Behavio

Predicting human behavior was valuable enough to catch Google's eye — just not as a standalone business.

acquisition gone wrongAcqui-hire

Fatal mistake: Behavio built a highly specialized behavior prediction engine that was more attractive as an acqui-hire target than a scalable commercial product.

Founded	2012
Closed	2013
Country	USA
Sector	Ai

50%

Key Events Timeline

2012-01-01

FOUNDING

Behavio founded in the USA, building smartphone sensor-based social behavior prediction technology.

2012-06-01

FUNDING

Behavio raises $355K in seed funding to advance its behavioral prediction platform.

2012-10-01

PRODUCT LAUNCH

Behavio launches its behavior analytics product, garnering attention from the tech and research community.

2013-06-01

SHUTDOWN

Google acqui-hires Behavio, shutting down the independent product and absorbing the team into Google's research division.

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Documented cause

Behavio, a social behavior prediction startup that leveraged smartphone sensor data to forecast human behavior patterns, was acquired by Google in 2013 through an acqui-hire arrangement. Rather than acquiring B...

ehavio as a going concern with plans to continue its product offering, Google's primary interest was in the technical talent and research expertise of the founding team—specifically their innovations

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€0.6M

Peak valuation

HypeCycle · MoatType · ResearchTags

Behavio raised €0.355M before behavio built a highly specialized behavior prediction engine that was more attractive as an acqui-hire target than a scalable commercial product. ended it. See the documented cause, verified lesson and all failure signals.

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