// startup autopsy

Artabler

An art marketplace that couldn't find its audience.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Failed to build sufficient buyer and seller liquidity in an inherently illiquid niche market.

Founded	2012
Closed	2016
Country	USA
Sector	Marketplace

50%

Key Events Timeline

2012-01-01

FOUNDING

Artabler founded as an online art marketplace platform.

2014-06-01

PRODUCT LAUNCH

Platform launched publicly to connect galleries, artists, and buyers.

2015-03-01

FUNDING

Received last known funding round, unable to raise further capital.

2016-06-01

SHUTDOWN

Platform quietly shut down after failing to achieve market traction.

Full Analysis

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Documented cause

Artabler was an online marketplace platform designed to facilitate the buying and selling of art, targeting a niche sector within the broader e-commerce space. The startup's fundamental challenge was the inabil...

ity to achieve liquidity — a critical requirement for any two-sided marketplace. Despite efforts to attract galleries and individual buyers to the platform, Artabler failed to build sufficient supply

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HypeCycle · MoatType · ResearchTags

Artabler collapsed from failed to build sufficient buyer and seller liquidity in an inherently illiquid niche market.. Documented cause, verified lesson, all failure signals.

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Key Events Timeline

Documented cause

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