// startup autopsy

allplants

The £35M plant-based meal startup that couldn't make frozen food economics work

unit economicsBankruptcy

Fatal mistake: Unit Economics Ignored

Founded	2017
Closed	2023
Country	UK
Sector	Foodtech

50%

Key Events Timeline

2017-03

FOUNDING

2021-06

FUNDING

2022-08

CRISIS

2023-08

SHUTDOWN

// full analysis

Analyst plan

Documented cause

allplants delivered premium frozen plant-based ready meals in the UK, positioning as the healthy vegan alternative to processed frozen food. They raised £35M from investors including Octopus Ventures, winning c...

elebrity endorsements and selling in thousands of UK households. But premium D2C frozen food faces brutal economics: production costs are high, cold chain logistics are expensive, customer acquisition

Verified lesson

“When Tesco can replicate your product for £2.50 and deliver it for free with a £40 grocery order, your £8.99 frozen meal...”

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HypeCycle · MoatType · ResearchTags

allplants raised €35M before unit economics ignored ended it. See the documented cause, verified lesson and all failure signals.

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