// startup autopsy
Zelena Posta
A SaaS venture that never found its footing
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Failed to secure follow-on funding after founding round, leaving no runway to iterate toward product-market fit.
Key Events Timeline
FOUNDING
Zelena Posta founded and launched its SaaS product with initial seed capital.
PRODUCT LAUNCH
Product iterations attempted to find a viable market segment but customer adoption remained limited.
PIVOT
Attempted pivot to broaden addressable market but failed to attract new customers or investors.
SHUTDOWN
Operations ceased quietly after runway exhaustion with no acquisition or further funding materializing.