Evaluating only Yogome’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. Documented cause: Fraud.
Key Events Timeline
FOUNDING
Yogome founded
FRAUD EXPOSURE
Fraud allegations surface
SHUTDOWN
Fraud Explosion: Yogome ceases operations
Full Analysis
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Documented cause
Yogome built mobile educational games for children, claiming six million active users across 50+ countries by its Series B. The number was fabricated — a founder had deployed bots to inflate engagement metrics, which an employee uncovered and reported to the board. An internal investigation confirmed the fraud, and the company's board announced the shutdown with the statement that "the conduct by the previous management has compromised the finances and integrity of the company." 150 employees lost their jobs immediately.
Lesson
“Engagement metrics in consumer apps are trivially easy to fabricate and catastrophically hard to verify once trust is lost. Due diligence on user activity data requires independent verification, not founder-provided exports.”